Active Campaign

– Finn Kelly

In Australia there is a cultural problem when it comes to sales. Employees all want to get lots of benefits and increased pay any chance they can but they forget in order to do this the company needs to be making money and the only way to do this is to make sales!

As founders we don’t help this situation as we don’t put enough focus on it and often this is because we aren’t aware of what activity is actually occurring.

We have recently implemented Active Campaign across our businesses and it has made a dramatic improvement to our sales process and in a result sales. Active Campaign has a CRM functionality, sales pipeline management, EDM functionality and a lot of automated functions. Have a look and see if this is something which you could use. There are similar products out there so it is up to you what you want to you. The most important thing is that you are measuring activity as it usually increases activity.